After 171 years, we arrive at a new era. A time of extraordinary focus on science and dedication to patients. Pfizer is no longer in the business of just treating diseases — we're curing and preventing them.
Responsible for creating multiple website redesigns for Pfizer global corporate. Directed and led a team to create branding, visual design, style guides, UX/UI web practices and CMS templates. Rare disease was another division where rebranding creative included guidelines, UX/UI, site map, web design, and workflows. On the consumer side, I directed business brands under the Pfizer OTC umbrella, which included Advil, Caltrate, Centrum, Robitussin and Thermacare.
Projects include website design, information architecture, storyboards, video production, photo shoots, mood boards, promotional sites, banners, social media creative and eblasts.
CD
Pfizer
2008 to 2020
