Fuel your passion with Dannon Oikos Greek nonfat yogurt.
I led and managed the Oikos Protein brand for all their social media content. Oikos Protein is geared towards active people who enjoy living life to the fullest. This not only includes the outdoorsman, outdoors woman, fitness aficionados and athletes, but anyone with a driven passion. Followers would send monthly images and their write-ups would be featured. There were also recipes and other inspirational posts designed to complement the overall theme of the brand. My team created bespoke videos for a montage-story about the spotlight lifestyle. Fuel Your Hustle has told over 100+ community stories that generated major awareness for the brand.
Another large component of the Oikos Protein sponsorship was with the NFL. This reached out to another segment who enjoyed all things football and the NFL seasonal events. I was able to customize and integrate creativity with NFL guidelines to produce engaging video and static posts.