Fuel your passion with Dannon Oikos Greek nonfat yogurt.
Oikos Protein geared towards active people who enjoy living life to the fullest. This not only included outdoors lovers, fitness aficionados, and athletes but anyone with a passion. Followers would send monthly images and write-ups featured on social platforms. Recipes and other inspirational posts designed to complement the overall theme of the brand. Bespoke videos create a montage-designed story about the each person's lifestyle. Fuel Your Hustle has told over 100+ community stories that generated major awareness for the brand.
Another large part of the Oikos Protein sponsorship was with the NFL. This reached out to another segment who enjoyed all things football and the NFL seasonal events. Final post creative was all integrated along with NFL guidelines.