In 2017 ChapStick created a new tier of social posts introducing the beauty space. Reaching out to new audiences with a more personal touch using models and products.
Creative lead for video/photo shoots with social media influencers, beauty vloggers, models, and the girl next door were part of these personable posts.
Coordinating with the producer for model selections and location scouting. New product lines and existing favorites were added to the shoots on a quarterly basis. Studio shoots included in-house and studio locations with diverse models made this an exciting production.