In 2017, ChapStick created a new segment introducing the beauty space within the brand lineup.
I was the creative director for video/photo shoots with social media influencers, beauty vloggers, models, and the girl next door.
The goal for the was to expand brand extension to new audiences with lifestyle inspo energy. Art direction included storyboarding concepts, ideating settings and visual designs.
Production processes included coordinating with the producer for model casting, selection and location scouting. New product lines and existing favorites were added to the shoots on a quarterly basis. Studio shoots included in-house and studio locations with a cast of diverse models.
Photographer/CD
Pfizer/GSK
2016 to 2020
