Style meets functionality with the Aden + Anais essentials easy swaddle collection.
Directed and photographed a 3-day photo/video shoot introducing a new product line for Aden + Anais. Role as lead photographer/art director working alongside designers, production, lighting crew, prop master, baby wranglers, account directors, and models. In addition, the shoot captured a new class of products for another brand called Halo. The session produced over 40 new catalogs of images. Final retouched images were used in company branding, social, packaging, print, and website assets.