0 New York Style New York Style

Photography + Art Direction

New York Style

The irresistible taste and aroma of authentic New York bakeries are in every bag. Except we added our world-famous CRUNCH to the plain old bagel! Who knew such a simple idea, born 30 years ago in a small cheese shop, would become a household name that people are enjoying with their dips, salads, soups, and anything else imaginable?

Social media content initiatives included recipe ideas for all New York Style products. Content pillars included pairings and easy-to-follow side dishes. The recipe ideas were posted on Pinterest, Instagram, and Facebook.

The creative process consists of studio product photography with my role as lead photographer and in-house food stylist. The food photography for New York Style was fast-paced but always fun and challenging.

ROLE

CD

Client

B&G Foods

Published

2017 to 2018

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ChapStick Models

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