0 Preparation H Preparation H

Creative + Art Direction

Preparation H

Treat yourself better and get relief from the burning, itching and discomfort of hemorrhoids with the #1 doctor recommended OTC hemorrhoids treatment brand.

Responsible for executing design strategy and brand awareness for Preparation H. Transformed the key brand voice from a sensitive subject to a more light-hearted message. The use of tasteful humor contributed to the overhaul of brand perception. New campaigns promoted avenues to explore the less clinical side of a serious problem.

Projects include website design and maintenance, along with promotional concepts which set the tone for all other channels. These projects include conceptual production, storyboard development, social media content, video production, web banners, and eblasts.

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Preparation H

In 2018, NATIVE UNION release its new seasonal colour - Rose Pink. We create the mood of chic but sunshine mood for the collection in the photo series.






2010 to 2020

Dial Soap

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