The irresistible taste and aroma of authentic New York bakeries are in every bag. Except we added our world-famous CRUNCH to the plain old bagel! Who knew such a simple idea, born 30 years ago in a small cheese shop, would become a household name that people are enjoying with their dips, salads, soups, and anything else imaginable?

The creative scope for the New York Style brand consisted of creating a monthly conversion calendar for Pinterest, Instagram, and Facebook. My role as creative director, photographer, prop master, and in-house food stylist was always fast-paced, fun, and challenging. Food photography for the New York Style campaign centered on the content pillars, including pairings and easy-to-follow side dishes.

Social media content initiatives included creative recipe ideas for all New York Style products. The brand increased awareness threefold in the first year with paid and organic social content on all platforms.