0 New York Style New York Style

Photography + Art Direction

New York Style

The irresistible taste and aroma of authentic New York bakeries are in every bag. Except we added our world-famous CRUNCH to the plain old bagel! Who knew such a simple idea, born 30 years ago in a small cheese shop, would become a household name that people are enjoying with their dips, salads, soups, and anything else imaginable?

The creative scope for the New York Style brand consisted of creating a monthly conversion calendar for Pinterest, Instagram, and Facebook. My role as creative director, photographer, prop master and in-house food stylist was always fast-paced, fun and challenging. Food photography for the New York Style campaign centered on the content pillars including pairings and easy-to-follow side dishes.

Social media content initiatives included creative recipe ideas for all New York Style products. The brand increased awareness 3 fold in the first year with paid and organic social content on all platforms.




B&G Foods


2017 to 2018

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