0 Preparation H Preparation H

Creative + Art Direction

Preparation H

Treat yourself better and get relief from the burning, itching and discomfort of hemorrhoids with the #1 doctor recommended OTC hemorrhoids treatment brand.

The key brand voice has changed in the last few years for Preparation H. Capitalizing on the brand awareness which has gone from serious to a more relaxed tone. This open more avenues to explore the less clinical side of a serious problem for sufferers.

Oversee digital creative and art direction for the Preparation brand since 2010. Projects include website design and maintenance, along with promotional concepts for the hemorrhoids brand. Other projects include production, storyboard development, social media content, video production, web banners, and eblasts.

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NATIVE

Preparation H

In 2018, NATIVE UNION release its new seasonal colour - Rose Pink. We create the mood of chic but sunshine mood for the collection in the photo series.

ROLE

CD/AD

Client

Pfizer/GSK

Published

2010 to 2020

Dial Soap

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