Everyone knows ChapStick. A trusted American classic, ChapStick not only invented the category – it remains the authority on lips through continued innovation.
Creative direction for all custom social media content and branding from concept phase to the finished creative product. Utilizing in-house photography which included product, model, and studio photo shoots.
Created the original Facebook and Instagram pages introducing ChapStick to the social media world and beyond. Creative also includes all digital presence via website design, promotional sites, web banners, emails, and digital advertising.