Everyone knows ChapStick. A trusted American classic, ChapStick not only invented the category – it remains the authority on lips through continued innovation.
Responsible for building the digital branding across all of ChapStick’s social media presence. Developed master digital style guidelines and mood boards for coordinated campaigns throughout the calendar year. Initiated and introduced the original Facebook, Instagram, Twitter, Pinterest and Snapchat. Utilizing an in-house photography studio, the team produced product imagery, stop motion animation, model and video shoots.
Supplementary creative initiatives included website design, promotional sites, web banners, emails, co-sponsorship programs and digital advertising.